KIT Global

KIT GLOBAL · MARKETING BUDGET PLANNING

Marketing Budget Calculator

Build an illustrative paid-media allocation based on your objective, business stage, target markets and selected channels. Adjust the inputs to see how priorities change.

MONTHLY MEDIA BUDGET$10,000One target market · service fees and production excluded
01

Set the planning inputs

Use a media budget you could realistically approve and deploy.

Channels to include

Select at least one. The calculator redistributes the budget across active channels.

02

Illustrative allocation

A planning model to challenge—not an automatic media recommendation.

Google Ads42.8%
$4,275
Meta Ads36.0%
$3,600
TikTok Ads11.3%
$1,125
Testing reserve10.0%
$1,000
Per-market planning check$10,000 average per market

Do not split this evenly by default. Market size, auction costs, language, platform availability and the minimum spend needed to learn can justify different allocations.

Turn this budget into a full marketing plan →

BUDGET PLANNING PRINCIPLES

How to turn an allocation into a working media plan.

The calculator provides a starting structure. A final budget should reflect customer economics, channel minimums, market differences, creative capacity, measurement readiness and what the team needs to learn next.

01

How much should a company spend on marketing?

There is no universal percentage that is right for every company. Start from the revenue or pipeline goal, expected customer value, conversion economics, available cash and the minimum budget needed to gather reliable evidence.

02

How should I allocate a marketing budget?

Allocate budget according to the job each channel must do, the quality of existing evidence and the minimum spend needed to test. Protect a controlled learning reserve instead of committing every unit of budget before results exist.

03

How much should go to paid media?

Separate media spend from service fees, creative production, technology and measurement. The right paid-media share depends on whether the team already has usable creative, landing pages, analytics and operational capacity.

04

How do objectives affect channel allocation?

Lead generation and sales often place more weight on high-intent demand capture and proven conversion channels. Awareness or app acquisition may require a broader mix of video, social, creator and discovery inventory.

05

How does geography affect media cost?

Each market has different auction pressure, audience scale, platform availability, language needs and conversion behaviour. Build allocations by country instead of assuming one blended cost will apply everywhere.

Before approving the budget

Need the complete strategy around the numbers? Build a free digital marketing plan or read the step-by-step marketing plan guide.